Our Founder & Creative Director
Born and raised in Munich, our founder Nicolas Riedi grew up in an entrepreneurial household, where he learned from an early age how to build something of his own and follow a larger vision. Spending much of his time outdoors and gaining a wide range of experiences, he developed a strong connection to the world around him.
Through his studies, he developed a deeper understanding of the fashion industry and began teaching himself the fundamentals of fashion design.Over time, he became inspired to translate his visions and beliefs into a fashion house.
Production & Sustainability
Around 70% of our garments are produced in-house, allowing us to stay closely connected to every step of the process. We focus on small quantities, careful production and a considered choice of materials.
In contrast to fast-paced production cycles, we take a slower approach, focusing on sustainability and a more conscious relationship with our environment.
Our Vision
Our vision is to slow things down. In a world where fashion has become increasingly fast and disposable, we aim to challenge this pace by focusing on intention, quality and longevity.
We want to bring back a sense of awareness for craftsmanship and materials, creating pieces that are made to last rather than to be replaced. Inspired by a childlike perspective, our work encourages curiosity, creativity and a deeper connection to the world around us.